Madrid means luxury
© Redacción Book Style

Spanish haute couture and the presence of the world’s leading labels make Madrid a focus of shopping tourism.

Madrid is a world shopping destination and a fashion victims’ paradise. Here, prestigious Spanish designers’ shops stand side by side with the establishments of the foremost international luxury brands. The city’s biggest haute couture event is the Mercedes Fashion Week, which runs twice yearly, showcasing the latest creations of such renowned designers as Juanjo Oliva, Antonio Burillo and Juan Carlos Hernández (of 2dn Skin Co), Roberto Verino, Hannibal Laguna, Maya Hansen and Moisés Nieto.

February is the month when the next winter’s collections are presented and in September the more than twenty selected designers display the creations that people will be wearing in the summer of the following year. Madrid’s Fashion Week is a lot more than just a fashion show, however. The whole city becomes a stage for exciting events, confirming that it’s a perfect platform for Spanish design.

Madrid has a number of streets with the top luxury fashion labels of Spain and the world at large. The Salamanca quarter is an indispensable fashion hot spot. Its Golden Mile features big names like Chanel, Valentino, Christian Dior, Louis Vuitton, Christian Louboutin, Gucci, Prada, Jimmy Choo, and more. This is where the most opulent dreams come true. And here lie the establishments of coveted Spanish labels and designers, rivalling each other in glamour and beauty: Loewe, Manolo Blahnik. Amaya Arzuaga, Kina Fernández... The most exclusive shops are situated between the streets of José Ortega Gasset, Claudio Coello and Serrano.

The city’s jewellery shops should not be overlooked, either. Diamond-lovers can visit the fabulous stores of Bulgari, Cartier, Carrera & Carrera, and Tiffany. And if there is one Spanish classic which shouldn’t be forgotten, it’s Suárez. In business since 1943, Suárez now represents the pinnacle of sophistication in fine jewellery.

But luxury is not only to be found in the Salamanca quarter. In recent years, the uptown area of Las Salesas, next to Recoletos, has been nicknamed the New Golden Mile. Its elegant streets are marked by the charm of 19th-century buildings and glamorous shops with a tastefully original touch, offering luxury with a distinctive personality.

Likewise, once a year Madrid’s most exclusive establishments stay open all night in a celebration of fashion that draws crowds of people. This is Vogue Fashion’s Night Out, when over 200 shops and other establishments in the city centre open their doors to offer discounts, live music, shopping, fashion shows, photography sessions and much more. This event is highlighted by the presence of international models and designers and the sale of limited editions. It’s the perfect time for labels and creators to present their autumn-winter collections to the public.

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